✅ Immediately Available · Full-Time Remote · All Time Zones

TEDDY
OTIENO

A commercially-driven technologist converting data infrastructure into measurable revenue outcomes. 6 years bridging ETL pipelines, marketing data warehouses, and CRM systems with B2B enterprise sales, paid media, and e-commerce growth.

0 Avg. ROAS Managed
0 ARR Influenced
0 Peak Quota
Explore My Work Get In Touch Interactive Tools →
Teddy Otieno
4.8×
Avg. ROAS
$280K
ARR Influenced
127%
Quota Peak
scroll

Profile

Technical & Commercial Depth

Rare combination: the engineer who can close, and the salesperson who can build. Each layer reinforces the other — data accuracy drives better decisions; commercial acumen converts those decisions into revenue.

Technical Layer
  • Data pipeline design & ETL automation (Python, SQL, Apache Airflow)
  • Marketing data warehouse modelling (BigQuery, dbt)
  • API integration: CRM ↔ Ad Platforms ↔ BI tools (REST, Webhooks, Zapier)
  • Conversion tracking & attribution architecture (GA4, GTM, Pixel)
  • Dashboard & reporting automation (Looker Studio, Power BI)
  • A/B test design, statistical significance & experiment analysis
  • Web scraping & competitive intelligence tooling (Python, BeautifulSoup)
  • CRM customisation, workflow automation & lead scoring (HubSpot, Salesforce)
  • Full-stack web development: Django · Flask · PHP · WordPress · Shopify · HTML5 · CSS3 · JavaScript · REST APIs · PostgreSQL · Docker · Railway
Commercial Layer
  • Full-cycle B2B/B2C sales: prospecting → discovery → demo → close
  • Paid media management: Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads
  • E-commerce growth: Google Shopping, Meta Catalogue, Shopify, ROAS optimisation
  • Lead generation architecture: funnel design, CPL reduction, nurture sequences
  • Retail media strategy: seasonal campaigns, promo planning, inventory alignment
  • Enterprise pre-sales: technical demos, RFP responses, solutions consulting
  • Account management: QBRs, upsell/cross-sell, churn prevention
  • SDR coaching, sales playbook development & pipeline forecasting
LinkedIn GitHub Nairobi, Kenya · Remote-Ready

Career

Professional Experience

6 years across SaaS, digital agency, and enterprise sales — each role adding a distinct layer to a deliberately composite skill set.

Senior Sales Engineer & Business Development Lead
TechBridge Solutions Ltd · SaaS · Data Tools · Enterprise Sales · Nairobi, Kenya
Jan 2022 – Mar 2026
  • Pipeline Architecture: Designed and maintained Python/SQL ETL pipelines feeding a centralised BigQuery warehouse, enabling real-time revenue forecasting and churn prediction models consumed by sales leadership.
  • CRM Engineering: Architected HubSpot CRM from the ground up — custom objects, lead scoring workflows, lifecycle stage automation, and bi-directional Salesforce sync — reducing manual data entry by 80% and improving pipeline accuracy to within 5% of actuals.
  • Technical Pre-Sales: Led solution design sessions and live technical demonstrations for enterprise prospects, translating complex data infrastructure capabilities into business value narratives that directly influenced $280,000 in ARR.
  • Managed a portfolio of 40+ B2B accounts across SaaS, fintech, and retail verticals, consistently delivering 115%+ of quarterly revenue targets.
  • Automated competitor intelligence dashboards using Python web scrapers connected to Looker Studio, providing the sales team with weekly pricing and positioning intelligence.
  • Reduced average sales cycle by 22% through a structured, data-led discovery framework that surfaced prospect pain points prior to first demonstration.
  • Developed a cross-sell motion leveraging product usage data signals, generating an 18% revenue uplift in Q3 2023.
  • Coached 3 junior SDRs on outbound sequencing and CRM hygiene, improving team email open rates from 18% → 37%.
PythonBigQueryHubSpot SalesforceETLB2B Sales Looker StudioData Engineering
Paid Media Strategist & Marketing Data Analyst
GrowthPulse Digital Agency · E-Commerce · Lead Gen · Retail · Performance Marketing · Nairobi
Mar 2021 – Dec 2021
  • Attribution Engineering: Constructed a custom multi-touch attribution model in BigQuery using raw GA4 event exports and ad platform API data, revealing mid-funnel touchpoints drove 38% more assisted conversions than previously credited.
  • E-Commerce Pipeline: Developed an automated Shopify-to-BigQuery pipeline (Python + Shopify API) syncing order, inventory, and customer LTV data daily, enabling dynamic budget reallocation based on real-time ROAS signals.
  • Planned, executed, and optimised paid campaigns across Meta, Google Ads, TikTok Ads, and LinkedIn for 12+ clients with combined monthly budget of $45,000, maintaining avg. ROAS of 4.8×.
  • Retail Media: Designed Google Shopping and Meta Catalogue campaigns for a Shopify retail client; engineered product feed transformations via Python to maximise Smart Shopping eligibility, driving 62% revenue growth in 90 days.
  • Delivered B2B lead generation funnels producing 1,200+ qualified leads/month at CPL 28% below industry benchmarks.
  • Eliminated 12+ hours/week of manual reporting through Looker Studio dashboards on live BigQuery datasets.
  • A/B Testing Framework: Implemented structured experiment management across 25+ concurrent tests using Google Optimize and a custom Python significance calculator; findings documented into the agency's creative testing playbook.
  • Integrated Klaviyo email automation with paid retargeting via webhook triggers, improving returning customer rate by 41% for a fashion e-commerce brand.
Meta AdsGoogle AdsTikTok Ads ShopifyBigQueryGA4 PythonKlaviyoA/B Testing
Sales Development Representative (SDR)
Nexacom Africa · B2B Outbound · Pipeline · CRM · Nairobi, Kenya
Jun 2020 – Feb 2021
  • Ranked #1 SDR in Q4 2020, exceeding monthly quota by 127% for four consecutive months through a data-driven prospecting methodology built on ICP scoring and intent signals (ZoomInfo, Sales Navigator).
  • Outbound Automation: Developed a Google Sheets-based prospect scoring model integrated with Outreach.io via Zapier, auto-prioritising sequences — reducing time-to-first-touch by 40%.
  • Generated 80–100 outbound touches daily across cold calls, email sequences, and LinkedIn; qualified and handed off 35+ sales-ready leads/month.
  • Maintained Salesforce CRM data integrity and authored the team outbound email playbook, lifting company-wide reply rates by 24%.
  • Supported webinar funnels and virtual product demonstrations that converted at 22% to paying customers.
SalesforceOutreach.ioZoomInfo LinkedIn Sales NavCold CallingEmail Sequences
Digital Marketing & Retail Media Intern
Savanna Commerce Group · Retail · Social Ads · E-Commerce Launch · Nairobi
Jan 2020 – May 2020
  • Managed Facebook and Instagram advertising campaigns for a retail chain across 8 Nairobi locations; produced structured weekly performance reports from Meta Business Manager API.
  • Contributed to WooCommerce storefront rollout, product data migration, pricing configuration, payment gateway integration, and UAT testing.
  • Analytics Implementation: Configured GA4 event tracking and Google Tag Manager container for the new e-commerce site, establishing baseline funnel visibility from day one.
  • Coordinated seasonal promotional campaigns (Black Friday, Christmas) contributing to a 31% uplift in combined foot traffic and online orders.
Meta AdsWooCommerceGA4 GTME-Commerce

By the Numbers

Measurable Outcomes

0
Average ROAS Across 12+ Client Campaigns
0
ARR Influenced Through Technical Demonstrations
0
Peak Quota Attainment (4 Consecutive Months)
0
Reduction in Manual CRM Data Entry
0
Revenue Growth for Retail Client in 90 Days
0
Reduction in Average Sales Cycle Length
0
Qualified Leads Generated Per Month
0
Increase in Returning Customer Rate (Klaviyo)

Capabilities

Skills & Stack

A deliberately layered toolkit — each technical capability paired with a commercial application.

Data Engineering & Analytics
Python (Pandas, NumPy, Requests)90%
SQL (BigQuery, PostgreSQL, MySQL)88%
ETL Pipeline Design (Airflow, dbt)82%
BI & Dashboards (Looker Studio, Power BI)85%
Paid Media & Growth
Meta Ads (Business Manager, Catalogue)93%
Google Ads (Search, Shopping, PMax)90%
Attribution Modelling & Tracking (GA4, GTM)87%
TikTok Ads / LinkedIn Ads78%
CRM, Sales & Revenue Ops
HubSpot CRM (Certified)92%
Salesforce Sales Cloud80%
B2B Enterprise Sales (Full-Cycle)88%
E-Commerce (Shopify, WooCommerce)83%
Backend Development
Python · Django · Flask84%
REST API Design & Development88%
PHP · WordPress · WooCommerce72%
Node.js · JavaScript (server-side)65%
Frontend Development
HTML5 · CSS3 · JavaScript ES6+82%
Responsive Design · Mobile-First · CSS Grid / Flexbox80%
Bootstrap · Tailwind CSS · Custom Design Systems78%
Chart.js · D3.js · Alpine.js · jQuery75%
Databases & Storage
PostgreSQL · MySQL · SQLite85%
Google BigQuery (Data Warehouse)88%
ORM · Django ORM · Raw SQL · Query Optimisation82%
CMS, E-Commerce & No-Code Platforms
Shopify · Liquid Templating · Theme Customisation80%
WordPress · WooCommerce · Plugin Configuration74%
Webflow · Framer · Squarespace (landing pages)68%
DevOps, Deployment & Tooling
Git · GitHub · Version Control Workflows84%
Railway · Heroku · Cloud PaaS Deployment78%
Linux CLI · SSH · Server Environment Setup70%
Docker (containerisation basics) · Nginx · Gunicorn62%
Complete Technology Stack
Backend & APIs
PythonDjangoFlask PHPNode.jsREST API WebhooksGraphQL (basic)JSON OAuth 2.0JWTGunicorn WhiteNoiseCelery (task queues)
Frontend
HTML5CSS3JavaScript ES6+jQueryAlpine.js BootstrapTailwind CSSChart.js D3.jsHTMXFetch API CSS AnimationsFlexboxCSS Grid Responsive DesignWeb Accessibility
Databases & Data
PostgreSQLMySQLSQLite BigQuerySQLDjango ORM dbtApache AirflowETL PandasNumPyBeautifulSoup Requests
CMS & E-Commerce
ShopifyLiquidWordPress WooCommerceWebflowFramer KlaviyoMailchimpGoogle Merchant Center Meta CatalogueAmazon Seller Central
DevOps & Tooling
GitGitHubRailway HerokuDockerNginx Linux CLISSHVS Code PostmanChrome DevToolsZapier Make (Integromat)Google Tag Manager
Analytics, CRM & Sales Tech
GA4GTMLooker Studio Power BIHubSpotSalesforce PipedriveApollo.ioOutreach.io ZoomInfoLinkedIn Sales Nav Meta AdsGoogle AdsTikTok Ads LinkedIn Ads
Capability Radar

Built to Demonstrate

Interactive Tools

Not just claimed skills — live, working tools that demonstrate expertise in paid media, statistical analysis, and sales operations. Built with Python, Django, and real calculations.

ROAS & Campaign Budget Planner
Enter your ad budget, CPC, conversion rate, and target ROAS. Get projections for revenue, CPA, required conversion rate, and max CPC — the exact framework used to manage $45K/month in client budgets.
Launch Calculator
A/B Test Significance Calculator
Input visitors and conversions for two variants. Get statistical significance (chi-squared), confidence level, lift percentage, and a deployment recommendation — powered by real scipy statistical computation.
Launch Calculator
ICP Lead Scoring Simulator
Enter prospect attributes: company size, industry, budget, timeline, and intent signals. Get a weighted ICP score (0–100), tier classification (A–D), and a recommended outbound sequence — the exact model built inside HubSpot.
Launch Scorer
View All Tools

Education

Academic & Professional Foundation

🎓
Bachelor of Science — Business Computing
Jomo Kenyatta University of Agriculture and Technology (JKUAT)
Nairobi, Kenya · 2016 – 2020
Core coursework: Systems Analysis & Design · Database Management · Software Engineering · E-Commerce Systems · Business Intelligence · Data Structures & Algorithms · Digital Marketing Fundamentals
Final Year Project: Designed and deployed a full-stack inventory management system with a live analytics dashboard for an SME retail chain — integrating POS data, supplier APIs, and automated reorder triggers.

Certifications & Training

Google Skillshop — Google Ads (Search, Shopping & Performance Max)
Meta Blueprint — Media Planning & Media Buying
HubSpot Academy — Sales Software & Inbound Sales
Salesforce Trailhead — Sales Cloud Essentials & CRM Automation
Google Analytics 4 — Google Skillshop
DataCamp — Data Engineering with Python
dbt Labs — dbt Fundamentals
Coursera — Digital Marketing Strategy (U of Illinois)

Let's Talk

Get In Touch

Open to senior individual contributor and leadership roles in revenue operations, technical sales, growth marketing, and data-driven commercial functions. Full-time remote preferred.

Phone / WhatsApp
+254 708 915 073
Location
Nairobi, Kenya · Remote · All Time Zones
Languages
English (Fluent / Professional) · Swahili (Native)
✅ Availability
Immediately available · Full-time remote
Flexible across EST · CST · GMT · EAT time zones
Independently driven · Async-first work style